Published: Oct 22, 2024
increasing operational efficiency and harnessing insights with AI-powered monitoring tool
In today’s world of 24/7 news coverage, keeping up with the constant stream of media can be overwhelming. The traditional manual news monitoring process is time-consuming and prone to human error. NCS developed an AI-powered news clipping engine to unify and index news in real-time across Asia’s mainstream news and social media channels. The engine empowers a leading energy supplier to not only make informed decisions with data-driven insights and stay ahead of the latest trends in both social and mainstream media, but also to streamline its news monitoring processes and improve tracking accuracy.
The challenge:
Our client is expanding its operations across mainland China and Asia. There is an increasing need for comprehensive social listening to monitor public opinion and critical news. Selecting and classifying relevant news was laborious, slow, costly, and prone to errors such as misclassification. Therefore, a more effective and efficient approach is needed.
The solution:
Leveraging Generative AI and advanced web scraping techniques, NCS developed a cutting-edge AI News Clipping Engine to streamline social tracking processes, increase the speed of deriving actionable insights, and enhance overall operational efficiency.
Snapshot of capabilities:
- Advanced web scraping to handle anti-scraping measures
- Utilisation of LLM on specialised design prompts
- Automated summarisation and classification of news content
The impact:
The AI News Clipping Engine operates on a user-friendly web interface and has brought:
- A 25% increased in efficiency and 95% tracking accuracy in news monitoring
- Data-driven insights that enable users to make informed decisions