Published: Dec 17, 2024
driving growth in retail with data-driven insights
In today’s highly competitive retail industry, the importance of data in shaping decisions and strategies is paramount. NCS developed an advanced central repository for a luxury retailer to gather and analyse data from its China and Asia Pacific branches. The platform enabled the retailer to optimise its supply chain and enhance its overall business strategy. Through data-driven insights, the retailer can make informed decisions, manage supply chains, conduct detailed customer profiling, plan targeted marketing programs, and boost customer satisfaction.
The challenge:
Due to the data protection laws in China, personal identifiable information (PII) of customers cannot be transferred across borders. Hence, the luxury retailer maintained its own data reporting process for many years. However, this approach lacked consistency with other markets within its APAC branches, making it difficult to have a comprehensive view of customers data, inventory and insights from its APAC and China branches, which are significant regional growth driver.
The solution:
NCS enhanced the data integration flow by incorporating hashing and transformation techniques. Additionally, the data warehouse was redesigned to ensure that China and the rest of the APAC region share a common schema. A presentation layer was added to the dashboards to facilitate data exploration and effective communication across the APAC region.
Snapshot of capabilities:
- Unified data warehouse design
- Presentation layer drives informed decision-making
The impact:
This solution enables a single, unified view of customer data which can be accessed quickly and efficiently across the APAC region, ensuring consistency and enhancing analytics.