Published: Nov 26, 2024
creating new values with a groundbreaking loyalty programme
To support our client in delivering new value to its customers, NCS designed and implemented the Data-As-Currency system which empowered a renowned telco to launch a groundbreaking loyalty programme. This innovative system transforms and optimises digitally stored information such as customer’s unused data, into reward points. These points can be redeemed for essential items like food, groceries, telco products, appliances, or even donated to support meaningful causes.
The challenge:
Incorporate elements of surprise and delight into a loyalty programme to create a unique competitive advantage and strengthen customer relations.
The solution:
A bespoke system was developed to enable our client to launch an innovative loyalty programme. The Data-As-Currency system optimises and converts users’ unused data into a reward points via an app. These rewards points can be used to purchase essential items like food, groceries, telco products, appliances, or even donated to meaningful causes.
Snapshot of capabilities:
- Application Architecture and Business Systems Analysis – NCS designed a robust, secure and maintainable architecture alongside various applications to collate and convert unused data into reward points.
The impact:
- Innovation and Value Creation – Unlike traditional loyalty programme, the “Data-As-Currency“ platform offers customers greater value for money by ensuring no unused data goes to waste.
- Customer-Centric and Brand Loyalty – Enhanced customer experience at every stage of the customer journey, fostering stronger brand loyalty.